Specialized Bicycle Components has announced that Simon Homer will take the role of managing director for Specialized UK.
Homer joins Specialized having recently served as the managing director of TaylorMade Adidas Golf, Pacific.
The new managing director has lead various teams across a multitude of senior management roles throughout his career.
Discussing his new appointment, Homer commented: “I am absolutely delighted to be joining the UK Specialized team. As a passionate cyclist, I have always had great admiration for Specialized. I am attracted by the core values and passion for both the rider and our independent bike dealers. I really look forward to becoming part of the Specialized way and to meeting and getting to know everyone next month.”
He concluded that he was, “looking forward to leading and working closely with the UK team, and also working with Specialized Bicycles’ network of independent dealers, to drive the future of such a great company.”
Homer will officially begin his new role on November 7th, and will be based out of the UK office.