Squire has announced the launch of its brand new and improved Bikelok website, with a greater focus on simplified navigation and highlighting its dealer network.
www.squirelocks.co.uk has undergone a complete makeover with a user-friendly design that reflects Squire’s new brand identity and a faster system for selecting its specialist range of Bikelok products.
The company’s new-look site is part of a major brand re-launch designed to put Squire and its unique heritage centre stage as it develops for the future. The new image is the result of extensive market research and focuses on the brand’s historic place in British manufacturing.
Squire told BikeBiz that the new website is more interactive with richer content and lots of added features, making it simpler to select cycle security products by distinctly themed categories – leisure, urban and sport. By entering their postcode, customers can also discover the details of their nearest stockist.
Other notable resources include an FAQs section to find answers to most commonly asked questions, a blog on updated news and events, and a gallery of Squire’s company and product videos.
CEO John Squire said: “We are very excited by our new website launch. It’s designed as a ‘cycle lock selector’ so customers can quickly find the right product for them. It also aims to promote the important role of our retailer network. It’ll play a major marketing and sales role for us as we continue to grow and increase our global presence.”