BikeBiz Bicycle and cycling retail news
Squirt Cycling Products are now available exclusively from Extra UK after a brief absence from the UK and Irish market.
Best known for its 100 per cent biodegradable wax-based chain lube, the Squirt product range now includes a long-lasting, highly effective barrier balm.
Danie Van Wyk, Squirt marketing director, said: “Squirt Cycling Products are now available in 50 countries and through this partnership with Extra UK, we will be able to meet the increasing demand within the UK and Ireland, ensuring constant availability and quick delivery.
“Our products are tried, tested and trusted by World Champions ranging in disciplines from Xterra (off-road triathlons), cross-country mountain biking, marathon mountain biking, downhill mountain biking, ironman triathlons, adventure racing and surfski paddling, while the largest portion of our global market stems from e-bikes, commuters, sportive participants and weekend warriors.
“Our ‘clean conscience’ approach to product research and development further entrenches our commitment to supplying the best products for our consumers and the environment, with the greatest element being that our premium products don’t only last longer but won’t harm the equipment.”
Mark Greshon, Extra UK head of brands, added: “It’s great to add another premium brand to our portfolio, especially one in such high demand as Squirt. Having tested the products in UK conditions over the past few months, we’re confident Squirt will appeal to a wide range of users from racers looking to increase watts to everyday riders who want a clean, long-lasting and easy-to-apply product.”
