Coffey was previously category manager at Bell Helmets, and has a lengthy history in the cycling industry with stints at Ritchey, Easton, and Bicycling Magazine.
“Sean will bring a wealth of relevant experience and enthusiasm to Stages, where we are currently riding a solid wave of momentum following the sales launch of our Stages LR dual-sided power meter,” said Stages Cycling senior VP global sales/marketing Bernie Doering.
“Stages is the world’s largest producers of power meters and I look forward to sharing their stories of continued innovation in the field,” said Coffey. “Whether it’s supporting professionals like Team Sky in World Tour races or giving riders tackling their first gran fondo the training tools they need, the Stages brand is renowned for reliability, accuracy, and accessibility and it’s a huge opportunity to work with such a group of passionate professionals.”
Coffey moves into the position previously held by Matt Pacocha, who will continue with the brand as a contractor. Pacocha has gone on to found SEND Strategy – a marketing consulting agency. He will focus his efforts for Stages Cycling on the brand’s sports marketing initiatives with the goal of better utilizing the brand’s teams and athletes to highlight Stages Cycling products.