BikeBiz Bicycle and cycling retail news
State Bicycle Co has unveiled a new collaboration with The Simpons for a new limited edition collection.
The range consists of three limited edition collections of complete bikes and framesets featuring one of the three iconic designs; the Bart and crossbone, the Springfield character wrap, and the colour block.
Each collection has its own line of apparel to match, which consists of a cycling bib, jersey, socks, and cap. In addition, limited edition jerseys featuring iconic characters such as Otto Mann and Itchy and Scratchy will be offered later this year, as well as accessory collections inspired by doughnuts which range from saddles to bottles and backpacks.
“We could not be more excited to partner with The Simpsons brand. The TV show has been part of popular culture for so long and we feel the partnership will have emotional value to our customers,”
says co-founder of State Bicycles Mehdi Farsi.
“We look forward to rolling out the line and celebrating the collection worldwide with both the core fans and the cycling culture.”
SVP of Fox Consumer Products EMEA Sandra Vauthier-Cellier added: “We are delighted to partner with State Bicycle Co on this stylish urban cycling collection. The unique designs are a mix of both subtle and direct references from The Simpsons, making the eye-catching and contemporary product range ideal for both fans and cyclists alike.”
The new collection is available now, for more information visit the State Bicycle Co website here.
