Christmas is just around the corner. And the big question this year is: will customers spend regardless of financial concerns? BikeBiz documents what’s currently on the market suited to a sub-£50 budget...

STOCKING FILLERS: Gifts Galore

Kensson
As the distributor for Sweetskinz tyres in the UK, Kensson will be promoting its varied and colourful tyre designs this festive season.

A new range of designs has just landed, vastly expanding the range of just four available previously. There are now 13 designs available, including a snakeskin style, fire style, USA flag and tribal patterns, to name a few.

Sweetskinz wear just like other tyres with similar specs. The colour and reflectivity will last the life expectancy of your tyre except where the rubber meets the road.

Buff

THE LAUNCH of the 2008/2009 collection of Buff Headwear will feature several cartoon characters from popular kids’ programmes.

The Junior Buff collection will include designs featuring Mickey Mouse and his friends, Donald Duck, Pluto and Goofy, Hello Kitty, children’s TV shows Les Tres Bessones and Lazy Town plus cult classics from Snoopy, Charlie Brown and the gang, and in Baby Buff, Winnie the Pooh.

With headwear now highly recommended as sun protection for school in the summer months, a Buff featuring a favourite cartoon character is more appealing to a younger crowd and therefore more likely to be worn.

An adult’s version of the Spiderman Buff will soon be available to big kids too.

Seventies
For those with a penchant for BMX history, Seventies has compiled every video ever produced by Backyard and Seventies between 1989 and 2005.

The six DVD boxset contains the 1992 Backyard Jam video, the 1992 KOC video, Behold the Wonders That Never Cease, Angus, Unlock Your BMX, On Location, Last Resort, Word, Livid, Less Is More, From Love To Hate, Anthology, Number 10 and video commentaries, plus a wealth of bonus material.

The attractive boxset comes illustrated with pictures form the history of BMX and quotes from professionals who lived and rode in the Backyard era. Extras include audio commentaries and contributions from creators Mark Richards, Simon Ham, Edd Allen and Stuart Dawkins. The boxset would make a great gift for anyone who rode through BMX’s first heyday. Retail price is £35.

Paligap
Perhaps the most festive item in our review, the Kona ‘Mooseman’ sock, despite not taking design influence from Christmas, features a man wearing antlers on the lower leg.
Made from 50 per cent CoolMax, 40 per cent Nylon and ten per cent Lycra, the sock combines a great level of moisture management and comfort.

Dupont CoolMax CoreSpun fibres are spun around Lycra to create a single yarn so the socks provide great abrasion resistance, a high level of ankle support and blister protection. The sock retails for £8 and comes in white, black or blue.

Also from Kona for under ten quid comes the ‘Lisa’ women’s grip. The grip has a thinner diameter for smaller hands, features a ‘lips’ motif and is available in either black or pink.

Extra
Montane, available via Extra, has developed a range of reflective jackets that can be folded or rolled into a small satchel and tucked into the rider’s pocket when convenient. The jackets are covered in super-reflective 3m Scotchlite material, which is designed to redirect any light shone onto the surface back in the direction in which it came.

The Featherlite Velo Jacket claims to be the world’s lightest and most packable cycle-specific shell jacket. Incorporating 360-degree reflective detailing, ‘Afterburner’ EBP venting and a sport-specific fit, this jacket has the potential to be a gifting winner with commuters this winter.

The zip-up garment comes with a zip-cord equip pouch, which itself features a velcro loop for clipping to the belt. Breathability is also another strongpoint of Montane’s garments, which channel excess body heat away, while preventing the elements breaching the surface.

The advanced Pertex Microlight fabric is designed to be soft and light. At approximately 45g/m2, the jacket offers significant weight reduction, while maintaining significant resistance to abrasion and wind chills.

Fisher Outdoors
During November, Fisher Outdoors has a special offer running on one-litre bottles of Muc-Off. A free brush will come with each unit (retail price £6.99). Retailers will know that Muc-Off is quite handy at shifting dirt and grime; however the brand has been working on a range of products to re-lube and repair punctures too.

Also suited to the gifting season, VDO computers has a few entry-level models beginning at £9.99.

VDO has designed an entry-level computer range that complements its C-Series. The essential features have all been included such as trip distance and actual, max and average speed on the eight-function model. They have been created with simplicity in mind, featuring large digits for ease of use. Fitting the computer has been simplified with a universal handlebar or stem mount.

Madison
Aside from providing a diverse range of tools, which are also suited as gifts, Park Tool has a range of utensils perfect for those barbeques at the trails. The BBQ3 set is made up of grilling tools such as tongs and a spatula with a built in pedal wrench.
The set retails for £19.99 and a bottle opener is also available for £5.99.

Due in stock as this mag hits doormats, The New World Disorder 9 DVD – Never Enough, would also make a great gift to MTB enthusiast. At £19.99 retail price, customers are getting a film made exclusively in 16 mm and high definition, in conjunction with Nissan Sports Adventure and Kona Bikes.

The DVD showcases talent from Darren Berrecloth, Cameron McCaul and Paul Basagoitia; the new kids like Brandon Semenuk, Alex Pro, Andreu Lacondeguy, Wayne Goss and Ben Boyko.

Hotlines
Hotlines distributes O’Neal clothing and body armour in the UK and there’s plenty of new product to be stocked up on. The Stormtrooper, is O’Neal’s range of body armour.

Edward Ibbetson of Hotlines tells BikeBiz: “The guys at O’Neal have put together the classiest, most cohesive range of clothing and armour that we’ve seen in a while. It covers everything from the Rocker Knee and Elbow Guards (from £34.99 retail) to the Rampage shoe, now also available in De Rigour minimalist white.”

Two signature gloves from Lance McDermot are also ready to order and begin at £29.99 retail price.
Also from Hotlines, the Straitline range consists of a wealth of product that has seen great attention to detail during design. The custom levers (pictured) are just one of the brand’s ‘bling’ products.

Peter Dobbs
Not all customers will be comfortable making un-informed purchasing decisions on surprise gifts. This is where Peter Dobbs printing services can help you. The Hull-based printer has plenty of experience serving the cycle trade, printing vouchers, t-shirts and more.

Overprinted with your company’s details, these vouchers are an excellent way of boosting your sales. Six values are available: £1, £2, £5, £10, £20, £50 and each is printed with a distinctive colour scheme and consecutively numbered for security reasons.

Voucher trade prices are as follows: one to four pads at £7.02 per pad, five to nine pads at £6.48 per pad, or ten to 20 pads at £5.58 per pad.

Research shows that customers will generally spend more than the voucher’s value, further adding to your sale.

Italian Solutions

Vermarc was founded in 1977 by Frans Verbeek, a legendary ex-pro racer from the Flanders region of Belgium. Frans had a desire to improve the conditions that riders faced during training and racing by improving the clothing they wore.

Not only does Vermarc make Pro team kit, but it produces clothing of the exact same quality and style with any design, including cycling clubs’ or retail shops’ own design.

Pro-team jerseys include Quick Step’s World Championship garment, the items worn by the Belgium, Italian and Australian National Teams, and those worn by Silence Lotto.

This season, the company is also producing a range of raincapes made from FlexoThane.
01695 577598

Cannondale
The features list of Cannondale’s IQ 188 Wireless computer is extensive, with 27 listed on the product’s web page alone.
To list just a few of the essentials, the computer is highly programmable, enables the user to select their home language, has a backlight for use in darker conditions and is easily calibrated.

The model is either bar or stem mountable and, with no wires to complicate things, the user is free to focus on calculations such as distance covered, various speed measurements, time, temperature, odometer readings and stopwatch countdowns.
Cannondale also offers a wide range of clothing, from jackets and vests, to baselayers, tights and headwear.

Of the headwear, Cannondale’s stylish casual beanie will save granny a knitting job come Christmas. The acrylic and cotton blend make for a comfortable fit. One size fits all and it’s available in just the one colour, described as Shark.

Cannondale
The features list of Cannondale’s IQ 188 Wireless computer is extensive, with 27 listed on the product’s web page alone.

To list just a few of the essentials, the computer is highly programmable, enables the user to select their home language, has a backlight for use in darker conditions and is easily calibrated.

The model is either bar or stem mountable and, with no wires to complicate things, the user is free to focus on calculations such as distance covered, various speed measurements, time, temperature, odometer readings and stopwatch countdowns.
Cannondale also offers a wide range of clothing, from jackets and vests, to baselayers, tights and headwear.

Of the headwear, Cannondale’s stylish casual beanie will save granny a knitting job come Christmas. The acrylic and cotton blend make for a comfortable fit. One size fits all and it’s available in just the one colour, described as Shark.

Raleigh
Raleigh has a variety of gifts suited to Christmas shopping. Dealers can pick up a variety of lights, locks, tools, cleaning kits, kids’ accessories and much more.

Many customers will be keeping an eye on expenses this Christmas and, as a result, Raleigh has a wide range of ‘on a budget’ goods. The RSP lights range has introduced several new models at various price-points this season, something Raleigh heavily advertises.

The range begins at just £6.99 with the LAA866 and 871 rear light models, which feature five and two LEDs respectively, all of which are packed into a slimline body suited to easy storage.

Top of the range is a super-powerful single, one-watt LED model built into a precision-machined aluminium casing. The light comes with an adjustable positional bracket. Unique to this model, the beam of light can be altered to focus on a specific target or used to beam a wide arc of light.

RSP also has a range of security product, consisting of ultra-hardened steel shackle locks, chain and padlocks, ground anchors, armoured locks and coil locks featuring a combination dial.

Jim Walker
Deuter is celebrating its 110th year making packs. The German company continues to advance its product line and focus on developing efficent storage.

The 2009 cycling collection is highlighted by its racing packs, with harder design lines for riders and multi-sport athletes alike, with the ethos of the range being maximum ventilation, comfort, durability and capacity.

The 2009 line includes the Race Air Lite, Race X Air, Racer Air 1 and Race X Air 1SL, which range in price from £35 to £50. The Race EXP Air utilises Deuter’s patented Aircomfort System: a three-way ventilation system padded with mesh. All the Race packs have capacity for up to a three-litre bladder and stowaway helmet holders.

Deuter’s Hydrolite collection is made for short rides and updated with new fabric and streamlined styling. The Hydrolite 2.0 (£40) is equipped with a two-litre bladder while the 3.0 (£45) has a three-litre bladder included. They both feature full-length zippers for quicker loading. Additionally, the Airstripes ventilation system features two mesh-covered contoured foam strips with air channels and 3M reflectors.

Silverfish
Think of the top five Christmas gifts bought at Christmas. Do socks spring to mind?

For those with a Silverfish account you’re in luck this Christmas, because the Sock Guy has a brand new range of snug socks. There’s a huge range of designs – from national flags and emblems to slogans such as ‘doping sucks’.

Each garment is made with 75 per cent Ultra-wicking Micro Denier Acrylic, 15 per cent Nylon, and ten per cent Spandex for exceptional comfort and strength.

All Sock Guy socks feature ‘stretch-to-fit’ sizing and the exclusive ‘easy-fit’ cuff for a perfect fit every time, on any foot. These features create superior softness and comfort and help eliminate blisters and hot spots. Each unit also features a double-stitched heel and toe for added strength and durability.

Also in that top five Christmas gifts list comes gifts for pets, something Cove Bikes has decided to venture into. The Cove dog lead – retail price £22.95 – comes in one size only, in black. The lead uses a stainless steel fastener, which is easily clipped onto the dogs collar.

Moore large
Knog has plenty of goods suited to the festive season, from the much-loved lights, to the range of bags traditionally associated with the brand. Following the company’s move into lighting, it has announced a move into on-board computers too.

But perhaps best suited to gifting comes the Knog ‘Love Hate’ and ‘Ride Hard’ gloves. Available in either mitt or long fingered design, the hand-stitched fine-grain goatskin leather has dense lateral strength and is double stitched at key wear points.

The Mitts cost £24.00, while the fingered glove costs £30.00 retail price.

Alternatively, the Knog Frog lights are available in 12 different colours and cast a visibility of up to 600 metres via a superbright LED.

Upgrade
Early releases from the 2009 Lezyne product range are now in-stock with Upgrade Bikes.

Included in the early release is the Road Drive mini-pump, which doesn’t have a single plastic part. The Road Drive comes in two sizes, can reach 160psi and has equivalent power to many full size frame pumps. The CNC-machined alloy pump features rubber o-rings, a re-enforced rubber hose, stainless steel fittings and even an alloy-machined frame mount bracket and retails for £28.99.

Upgrade Bikes also has in stock the new SV-tool range from Lezyne. The new tools feature forged, CNC-ed, stainless steel tool bits, including all the usual allen key sizes and screw drivers, as well as the new T30 Torx tool for Shimano and FSA chainring bolts. The SV10 is ultra-light at only 101g, thanks to its slender machined design and its hard heat-treated alloy chain breaker. The SV-10 retails for £26.99 and the SV-5 for £14.99. Both tools are also available in a more wallet-friendly chrome vanadium version.

Cyclefilm
Cyclefilm has followed up last year’s successful The Trilogy – Sportive Reconnaissance three-DVD set with a new series dubbed The Italian Job. The latest boxset previews the race course of six prestigious Italian Gran Fondos. The series is available in three double-DVD cases or the full six-DVD Box Set.

Retail prices are as follows:
The Italian Job 6-DVD Box Set: £59.99
Part 1 – Double-DVD Set: (L’Eroica / NoveColli): £21.99
Part 2 – Double-DVD Set: (Pantani / Lombardia): £21.99
Part 3 – Double-DVD Set: (Pinarello / Camapgnolo (Sportful)): £21.99

Contacts: Stocking Fillers
Cannondale
02380 391 602
cannondale.com
Madison
0208 385 3385
madisonb2b.co.uk
Seventies
0845 3103670
seventies.co.uk
Silverfish
01752 843882
silverfish-uk.com
Jim Walker
08707 528777
jimwalker.co.uk
Paligap
01179 825500
paligapltd.co.uk
Hotlines
0131 319 1444
mtbdistribution.com
Buff
01707 852244
buffwear.co.uk
Italian Solutions
01695 577598
bikes-dolan.uk.com
Upgrade
01403 711 611
upgradebikes.co.uk
Moore Large
01332 274200
moorelarge.co.uk
Hotlines
0131 319 1444
sales@hotlines-uk.com
Raleigh
01773 532600
raleigh.co.uk
Fisher Outdoors
01727 798345
fisheroutdoor.co.uk
Extra
01933 672 170
extrauk.co.uk
Peter Dobbs
01482 224007
jo@artyfaxltd.co.uk
Cyclefilm
www.cyclefilm.com
+49 837 6976550

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