BikeBiz Bicycle and cycling retail news
Design-focused cycling and triathlon apparel brand Stolen Goat has announced the opening of an online outlet store, as it seeks to reduce the ‘unnecessary waste’ of products within the sports manufacturing industry.
With 50% off everything available, Stolen Goat has said it hopes to “clear the decks of samples, display products, end of the line items and much more”, encompassing both cycling and triathlon specific ranges. The outlet also provides Stolen Goat with a platform to sell any returned goods from retail partners looking to refresh their stock rather than discount.
Speaking of the decision to open the online outlet store, managing director Tim Bland said: “We spend a great deal of time designing, testing and refining our products, ensuring we only ever produce something which we believe represents Stolen Goat perfectly. Given the process, there is no joy to be taken when discarding anything from stock to samples, therefore we believe opening an outlet store is the best way to ensure as little wastage as possible occurs, while simultaneously providing more people the chance to experience riding with Stolen Goat and understand why everyone should adventure more.”
Access to the official Stolen Goat outlet store is now available online, and features a filtering system. Find out more at: https://stolengoat.com/outlet/
