DZR's new line of Shift shoes feature internal art from tattoo and street artists.

Street artists decorate inside of DZR’s latest flat-pedal shoes

The interiors of DZR’s new line of Shift flat-pedal shoes have been decorated by three world-renowned street and tattoo artists, Burrito Breath, Wakako and D Young. Each artist has designed the interior of the shoes in order to "complement the exterior design of the new Shift silhouette," says a statement from DZR.

One of two female Japanese tattoo artist working in the United States, Wakako’s passion for bicycles led her to co-open a bike shop in Tokyo, Japan. Phil "Burrito Breath" Guy incorporates 60s and 70s weirdness in his logos, covers and iconic designs. His art can be found on skate decks, motorcycles, T-shirts and Heavy Metal posters. D Young is a San Francisco-based street artist working on a "series of multi media projects with an ongoing narrative of a social dystopia."

Design features of the Shift shoe include a stiffened midsole for power transfer while pedaling, a gum rubber outsole as well as a strategically placed directional tread. The toe portion of the sole is able to grip the ground and the mid foot is lowered for the best pedal grip, while the heal-tread sheds dirt and optimises traction, says DZR. 

Additional features include custom chain link eyelet and hand stitch detail on heal cup, 12oz canvas, reflective heal badge, ventilation ports and a low profile design that fits seamlessly into toe straps.

In other news...

WiggleCRC to be acquired by Signa Sports United

The WiggleCRC Group is set to be acquired by global sports e-commerce and technology platform …