The policy of separating the selling of cycles from accessories, which has
been in operation for the last twenty-five years, is to be changed, said Moore.
From January 2002, Gary Mather will head up both divisions.
"The office sales teams will be combined, trained on all products and expanded, thus giving more day to day points of contact for both outgoing and incoming calls," said Moore.
"This concentration of ten people will be designed to improve efficiency in answering calls and will certainly be more flexible.
"We anticipate a much closer working relationship between the cycle and accessory parts of the business, both in the office and on the road, with real benefits to such crucial areas as warranty and credit control."
However, as with almost every company overhaul, jobs will be lost:
"[The] strengthening of our internal sales force gives us the opportunity to slim down our on the road sales force from a total of fifteen to a total of eleven," said Nigel Moore.
David Henstone, previously responsible for accessory sales, is taking on the
position of procurement director and will be responsible for all purchasing
of product and production of cycles.
100 IBDs will be able to quiz Moore Large at a sales incentive jolly paid for by the company to be held in Madeira at the beginning of March.
A good time will be had by all, promises Nigel Moore, and in a reference to SpokesMan, the BicycleBusiness IBD columnist, Moore said:
"The guy who wrote in the magazine that the last thing he wants to do is holiday
with cycle dealers clearly has not been on a Moore Large trip!"