Mike Poyzer's bike shop in Nottingham will become Raleigh's flagship Cyclelife store. The transition takes place in July. Poyzer's marketing and distribution business will remain on the premises. Raleigh is leasing the store from Poyzer.

Super Cycles to become a Cyclelife

"I decided to offer the shop premises to a company who can maximise its potential," said Poyzer.

"After discussions we felt that the best option was for Raleigh to open its flagship store here, this not only fits well with the local IBD network but also enables Raleigh to grow their Cyclelife concept with a hands on approach."

Poyzer has been in cycle retail for 30 years.

More details in the April Bike Biz magazine.

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