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Sustainable sportswear brand announces pro cycling partnership

Sustainable cycling teamwear brand, Presca Teamwear, has announced that it is partnering with Vitus Pro Cycling Team, powered by Brother UK, to provide sustainably and ethically produced team kit for the 2019 season.

Winners of an FSB Ethical-Green Business of the Year Award and shortlisted for a BT Sport Industry Sustainability Award, Presca Teamwear creates technical garments using yarns extracted from recycled materials, including fishing nets and plastic bottles.

It has said it can use as few as seven plastic bottles to create one cycling jersey and the recycled materials used in the bibshorts consume 60% less energy and 94% less water than the alternative from virgin materials. All of Presca Teamwear’s technical clothing is manufactured in the UK.

It will partner with Cherie Pridham’s UCI Continental team, led by triple Olympic champion Ed Clancy.

Presca CEO Robert Webbon said: “This exciting partnership with Vitus Pro Cycling Team, powered by Brother UK, proves that performance and sustainability work hand-in-hand. The kit has been developed in partnership with Cherie Pridham and her team, who have been integral to the development of our new pro range.

“We are dedicated and proud to play a part in providing more sustainable options to the sports industry, whilst still ensuring they don’t need to compromise on quality and performance.”

Pete Lillie, co-founder, added: "We’re really excited about this partnership. We believe our commitment to creating the most ethically-sourced and sustainable sportswear makes the Vitus Pro Cycling Team kit the most sustainable ever to be worn by a pro-cycling team.

“The feedback we have had from members of the Team has been extremely positive. The company has recently gone through a significant investment phase which has enabled us to produce our best ever kit."

Pridham said: “Presca Teamwear is an ideal partner for our values-based approach to professional cycling. By creating advanced apparel from sustainable materials, Presca exemplifies our own commitment to responsible racing, in every aspect. Presca’s use of recycled materials to create clothing of a standard fit for our elite athletes is also a clear demonstration of our shared belief in innovation.”

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