Home / Business / Swiss company cheesed off with bike trade
Odlo of Switzerland is to cease production of bicycle clothing, citing low growth opportunities.

Swiss company cheesed off with bike trade

According to World Sports Activewear magazine, Odlo is to instead concentrate on the running and walking markets “because they show more opportunities for growth.”

However, WSA said Odlo will continue to offer a line of cycle-specific underwear, including its X-Stretch wind-protection underwear which incorporates a breathable, elasticised front section. 

In other news...

Madison agrees deal to distribute Singletrack Magazine

Madison has agreed a deal to become the new distributor for Singletrack Mountain Bike Magazine, …