Tag Archives: ambassador

Tom Boonen to be La Passione’s new global brand ambassador

Tom Boonen is set to become the global brand ambassador of La Passione. The brand, founded by Giuliano Ragazzi and Yurika Marchetti, has chosen its new ambassador to “further strengthen the core values that link it to the cycling world”. “It is pretty well-known that the name of the company …

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Fabian Cancellara becomes Selle Italia brand ambassador

Fabian Cancellara will be the new Selle Italia brand ambassador with a direct commitment to the development of new products. The partnership will be extended also to all the Chasing Cancellara events and with a particular focus on supporting youth cycling through the Swiss Racing Academy. “There’s a common path …

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Moseley becomes Bosch eBike Systems brand ambassador

Bosch eBike Systems has announced British mountain biker Tracy Moseley as its first UK-based brand ambassador. The partnership, which commenced on 1st July 2020, will see Moseley represent Bosch at future e-bike events, kicking off with the first EWS-E race in Zermatt, Switzerland on 28th August. The new ambassadorial role …

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Chloe Dygert to become official Wattbike ambassador

Reigning UCI World Time Trial Champion Chloe Dygert is to become an official Wattbike ambassador. “We’re absolutely delighted to be working with Chloé, and to be able to support such a talented athlete in the very early years of their career,” said Richard Baker, CEO of Wattbike. “Chloé has incredible …

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One Pro Nutrition launches Ambassador Programme

One Pro Nutrition is looking to recruit new ambassadors to join the brand. Looking for those who #GoONEBetter in their own everyday sport or activity, the Ambassador Programme is open to all abilities. Entry is via an online form on the website and entries are open until 1st March 2020. …

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Fabian Cancellara becomes ABUS brand ambassador

Fabian Cancellara has become a new brand ambassador of ABUS. Cancellara said: “I am a perfectionist. Anyone who knows me, also knows that I am testing my material extensively and that my demands are very high. The GameChanger has convinced me with its great aero characteristics. The airflow feels nearly …

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