Tag Archives: ambassador

Halfords has appointed a new BMX ambassador, Charlotte Worthington. The retailer and Worthington have teamed up with Bikeability to give away 475 pre-pedalled bicycles across the country to equip children who don’t have access to a bicycle with the skills and confidence to cycle safely. Worthington said: “I’m thrilled to …

Energy management system Supersapiens has added Olympian Lucy Buckingham to its lineup of ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, will work with Buckingham to deliver valuable insights to help with lasting positive behaviour change and performance improvements. Buckingham said: “With Supersapiens, I have been able …

Ultracyclist, brand ambassador, and content creator Ricardo Torrao talks to Alex Ballinger about how online personalities can support your business

Emmie Collinge, a former European mountain running champion, sports photographer, writer and multi-lingual technical translator, has joined Northern Consultancy Co as the firm’s brand ambassador coordinator. Northern Consultancy Co has several years of experience providing consultancy and project management services to major brands across a variety of business sectors, but …

By Jack Davey, Unearth Marketing

Laka has announced Elinor Barker MBE as an ambassador. Barker, who currently rides for Laka sponsored team Tekkerz, won gold at Rio 2016 in the team pursuit with Team GB alongside Katie Archibald, Laura Kenny and Joanna Rowsell-Shand, having also taken five world titles and gold at the Commonwealth Games …

UCI E-Cycling World Champion Jason Osborne has joined Lezyne’s ambassador line-up for 2021. While Osborne’s athletic focus has previously been dominated by rowing, where he’s twice been crowned world champion, he has long had an interest in cycling. His time on the bike has been used to great effect – …

Panaracer is launching its first UK brand ambassador programme. The goal of the Panaracer Ambassador Programme is to “create a community of enthusiastic riders and adventurers, who are stoked on the brand and can inspire others to get in the saddle”, said the brand. It will be looking for diversity …

Tom Boonen is set to become the global brand ambassador of La Passione. The brand, founded by Giuliano Ragazzi and Yurika Marchetti, has chosen its new ambassador to “further strengthen the core values that link it to the cycling world”. “It is pretty well-known that the name of the company …

Fabian Cancellara will be the new Selle Italia brand ambassador with a direct commitment to the development of new products. The partnership will be extended also to all the Chasing Cancellara events and with a particular focus on supporting youth cycling through the Swiss Racing Academy. “There’s a common path …