Tag Archives: ambassador

Elinor Barker MBE becomes Laka ambassador

Laka has announced Elinor Barker MBE as an ambassador. Barker, who currently rides for Laka sponsored team Tekkerz, won gold at Rio 2016 in the team pursuit with Team GB alongside Katie Archibald, Laura Kenny and Joanna Rowsell-Shand, having also taken five world titles and gold at the Commonwealth Games …

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BikeBiz June edition is now available

The digital edition of BikeBiz June is now available online. This month, Riese & Muller UK’s Michael Gregg analyses the cargo bike scene in the UK, we sit down with capgo cable systems CEO Chris Treugut, and we catch up BikeBiz Awards 2020 retail winners Rutland Cycling and Berkshire Cycles. …

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UCI E-Cycling World Champion Jason Osborne joins Lezyne’s ambassador line-up for 2021

UCI E-Cycling World Champion Jason Osborne has joined Lezyne’s ambassador line-up for 2021. While Osborne’s athletic focus has previously been dominated by rowing, where he’s twice been crowned world champion, he has long had an interest in cycling. His time on the bike has been used to great effect – …

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Panaracer UK launches its first ambassador programme

Panaracer is launching its first UK brand ambassador programme. The goal of the Panaracer Ambassador Programme is to “create a community of enthusiastic riders and adventurers, who are stoked on the brand and can inspire others to get in the saddle”, said the brand. It will be looking for diversity …

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Tom Boonen to be La Passione’s new global brand ambassador

Tom Boonen is set to become the global brand ambassador of La Passione. The brand, founded by Giuliano Ragazzi and Yurika Marchetti, has chosen its new ambassador to “further strengthen the core values that link it to the cycling world”. “It is pretty well-known that the name of the company …

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Fabian Cancellara becomes Selle Italia brand ambassador

Fabian Cancellara will be the new Selle Italia brand ambassador with a direct commitment to the development of new products. The partnership will be extended also to all the Chasing Cancellara events and with a particular focus on supporting youth cycling through the Swiss Racing Academy. “There’s a common path …

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Moseley becomes Bosch eBike Systems brand ambassador

Bosch eBike Systems has announced British mountain biker Tracy Moseley as its first UK-based brand ambassador. The partnership, which commenced on 1st July 2020, will see Moseley represent Bosch at future e-bike events, kicking off with the first EWS-E race in Zermatt, Switzerland on 28th August. The new ambassadorial role …

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Chloe Dygert to become official Wattbike ambassador

Reigning UCI World Time Trial Champion Chloe Dygert is to become an official Wattbike ambassador. “We’re absolutely delighted to be working with Chloé, and to be able to support such a talented athlete in the very early years of their career,” said Richard Baker, CEO of Wattbike. “Chloé has incredible …

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One Pro Nutrition launches Ambassador Programme

One Pro Nutrition is looking to recruit new ambassadors to join the brand. Looking for those who #GoONEBetter in their own everyday sport or activity, the Ambassador Programme is open to all abilities. Entry is via an online form on the website and entries are open until 1st March 2020. …

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