Tag Archives: appointment

Carey O’Callaghan joins Mondraker UK team

Carey O’Callaghan has joined the Mondraker UK team as South East sales manager. O’Callaghan brings a wealth of experience to the sales team having worked within the cycle industry for a number of years. His extensive IBD and market knowledge gained whilst working at a large UK distributor means he …

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Giro expands brand and marketing team with new hires and promotions

Giro Sport Design has expanded its brand and marketing team with several key hires and promotions. Peter Nicholson has joined as brand manager, Giro Bike while Eric Richter has moved into a new role as Bell, Blackburn and Giro commercialisation manager. Additional hires include Merve Aslan for digital planning and …

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Laka appoints Kelly Barnes as CMO to oversee diversity programme

Laka has promoted the current VP of marketing Kelly Barnes to the newly created role of CMO. In addition to driving the next phase of the company’s growth, both in the UK and internationally, Barnes will oversee the creation and implementation of Laka’s own business diversity plan as well as …

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Mondraker appoints Drew as UK marketing manager

Mondraker has appointed Pete Drew as UK marketing manager. Drew brings with him a considerable knowledge of the UK market and media landscape, having worked with a number of high-profile brands throughout the past 15 years. He has also been at the forefront of Mondraker’s UK marketing for a decade …

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Massimo Fregonese becomes new CEO of Elastic Interface

Massimo Fregonese is the new CEO of Elastic Interface, Berenis and Bikepad, managing all activities of the CyPad Group’s three owned brands. Fregonese comes from SIGG Switzerland where he held the position of international sales director. He has also held the position of international sales and marketing director at CamelBak. “In …

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Lyon Equipment welcomes Jordan Lunn and Ed Braithwaite to team

Lyon Equipment has welcomed Jordan Lunn into the role of cycle market manager and Ed Braithwaite as assistant cycle market manager. With these new additions to the Lyon Cycle team, Nils Amelinckx will step back to adopt a management support and marketing role within the department. Known for its strength …

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Jessica Strange appointed editor of off.road.cc

F-At Digital’s off-road cycling site off.road.cc has appointed Jessica Strange as editor. Strange boasts an impressive track record in off-road journalism since launching her Velo Me blog in 2015. From there, she went on to write for and edit Total Women’s Cycling followed by stints writing and presenting for GMBN, …

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Chris Boardman appointed Greater Manchester’s first transport commissioner

Mayor of Greater Manchester Andy Burnham has appointed former cycling and walking commissioner Chris Boardman in an expanded role as Greater Manchester’s first transport commissioner. Boardman has been tasked with helping to accelerate the delivery of the Bee Network – a fully integrated transport system, including the roll-out of the …

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Hero International appoints Jeff Weiss as new London-based CEO

Hero International has appointed Jeff Weiss as its new London-based CEO. Weiss, 53, joins Hero International from Madison-based Saris Cycling having worked in the bike industry for 20 years in senior roles including at Trek and Dorel Sports. He said he is ‘enormously excited’ to join Hero International at a …

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Albion releases Spring/Summer 2021 range, Graeme Raeburn joins team

Albion has released its new Spring/Summer 2021 range of performance cycling clothing. The new collection is made up of a short sleeve jersey, bib shorts, a windproof gilet and mesh base layers for warm weather riding, all made using recycled performance fabrics and available for the first time in both …

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