Tag Archives: ArmaUrto

ArmaUrto is launching its first MTB-specific product – the Arma Hex Knee Protector. Utilising ArmaUrto’s patented Arma impact protection technology and the latest in 3D knitting processes, the seamless, single-piece sleeve moves and moulds ‘perfectly’ to the rider’s body, said the brand. The unique design and HEX construction of the …

ArmaUrto has been announced as the headline sponsor for the 2022 BikeBiz Awards. For over a decade, the BikeBiz Awards has served as a key event for the recognition of the very best talent from across the UK cycling scene. The awards will return later this year in a digital …

ArmaUrto has teamed up with Wattshop to test the effects of its products in a controlled wind tunnel environment. ArmaUrto says it is dedicated to developing and testing innovative products. During the development of its new ARMA range, the brand wanted to see if its products detract or aid the …

ArmaUrto will be officially supporting Josh Quigley with its protective cycling products when he resumes his Round the World challenge following his life-threatening crash in 2019. On 21st December 2019, Quigley was on the final leg of the challenge when he was struck by a car travelling at 70mph outside …

ArmaUrto has partnered with Ribble Weldtite Pro Cycling. The partnership will see Ribble Weldtite riders, including Dan Bigham, Jacob Tipper and newly signed Cameron Jeffers, train and race in ArmaUrto’s Impact Pro base layers, which can be worn under regular cycling apparel to provide an ‘unparalleled’ layer of protection. “It’s …

ArmaUrto has secured a £150,000 equity investment from the Cornwall and Isles of Scilly Investment Fund (CIOSIF), as part of a larger £300,000 funding round. The investment round was led by The FSE Group, the appointed fund manager of CIOSIF. ArmaUrto’s management team includes former Moss Bros CEO Rowland Gee …

ArmaUrto director Chris Battin tells Rebecca Morley about the brand’s dealer direct programme and how it fills a gap in the market for IBDs

ArmaUrto is offering independent bike retailers the opportunity to open a direct account with the brand in advance of its official IBD launch. The ArmaUrto Dealer Direct Programme will “revolutionise how independent retailers benefit from stocking its products and will include a range of incentives previously unavailable,” the brand has …

To supply protective road cycle wear as part of trainSharp’s coaching programme

The online vote will close on Friday 16th August at midday and the results will determine the 2019 BikeBiz Awards winners