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Ashmei partners with Oz wool agency to promote use of Merino fabrics in the heat

British sportswear brand Ashmei has partnered with the Woolmark Company of Australia on a campaign that champions Merino wool as the ultimate performance fibre in high temperatures. Ashmei founder Stuart Brooke said: “We still meet customers who don’t realise that Merino wool will keep athletes cooler in hot conditions than …

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