ASSOS has expanded its Trail collection for winter riding. The winter Trail collection comprises Cargo Pants and a Softshell Jacket for male and female riders. ASSOS has also expanded its Liner Bib Shorts into a Knicker, featuring “all the same benefits” but with added leg coverage. The Cargo Pants are …
Read More »ASSOS launches new EQUIPE RS winter collection
ASSOS has launched the new EQUIPE RS winter collection. “The EQUIPE winter collection is an extension of our ASSOS Layering System (ALS) for cold-weather riding,” said a statement. “The Layering System comprises products engineered to complement each other and keep your internal microclimate dry, stable, and comfortable in all weather …
Read More »ASSOS of Switzerland appoints Raffaele Nardo as director of e-commerce and digital
ASSOS of Switzerland has appointed Raffaele Nardo as director of e-commerce and digital. Nardo will join the executive team at the headquarters in Ticino, Switzerland, from 1st October. In his new role, Nardo will report directly to ASSOS CEO Derek Bouchard-Hall and will work closely with the ASSOS board to …
Read More »ASSOS launches new Skin Layer collection
ASSOS has launched the Skin Layer collection. It includes six new male- and female-specific base layers, each constructed with fits, sleeve lengths, and knit structures that match the riders’ body and conditions of the ride. “The first, next-to-skin layer is always an ASSOS base layer,” said a statement. “It’s the …
Read More »ASSOS of Switzerland launches limited edition jerseys with WyndyMilla
ASSOS of Switzerland is partnering with custom bike brand WyndyMilla to launch a series of three limited-edition jerseys. Inspired by WyndyMilla’s ‘Majesty with Menace’ mantra, the colours and designs of the jerseys weave together themes of “regality, class, and the thrill of the ride”. Derek Bouchard–Hall, CEO at ASSOS, said: …
Read More »Assos of Switzerland appoints Bill Fraser as director of marketing
In his new role, he will report directly to Assos CEO Derek Bouchard-Hall
Read More »Assos partners with Team Dimension Data
It will be the team’s technical cycling apparel supplier
Read More »Assos appoints new CEO
Derek Bouchard-Hall will start on 1st January
Read More »ASSOS will work with the Stan’s-Pivot Pro Team for ’18
ASSOS of Switzerland has announced a partnership with Stan’s-Pivot Pro Team as the official apparel sponsor for the 2018 season
Read More »ASSOS reveals interactive new site
ASSOS of Switzerland has announced today the launch of a new, redesigned version of its website.
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