Tag Archives: Bianchi

Bianchi now official bike sponsor of 2021 Giro d’Italia

Bianchi is the official bike sponsor of the 2021 Giro d’Italia. Throughout the three weeks of the race, the Bianchi Experience Center will be present in every start village of the Corsa Rosa, giving the fans the chance to discover the brand’s technology and innovation. Fans will be able to …

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Bianchi adds Blubrake’s ABS to new e-Omnia range

Bianchi has chosen the anti-lock braking system by Blubrake for its new e-Omnia range. Blubrake’s main aim is to encourage people to use light electric vehicles (LEVs), by guaranteeing the safety standards comparable to other motor-powered vehicles. To drive this forward, Blubrake developed an ABS system that prevents e-bikers from …

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Bianchi establishes new French division for direct distribution

Bianchi has opened a French division for direct distribution. Starting today, 1st February, Christophe Soenen will assume his new position as director of Bianchi France, following a career as managing director of another company in the cycling industry. With Soenen, Bianchi is aiming to strengthen its international team of managers, …

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Bianchi unveils new e-Omnia range

Bianchi is taking a “significant step forwards in the electric revolution” with the new e-Omnia family. “The “Omnia” in its name – it means “everything” in Latin – mirrors the ambition of Bianchi Lif-e Electric Intelligence programme’s latest platform: to be your perfect e-bike, the bike for every kind of …

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Bianchi presents new gravel model Arcadex

Bianchi has launched the new full-carbon gravel model Arcadex. The sculpted Arcadex carbon fibre frame weighs 1,100g (in size 55) and is ‘incredibly responsive’, said the brand, and combines the off-road capability with the speed and aesthetics of a road bike. The frame design has been aerodynamically optimised for performance, …

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Bianchi creates Australian distribution division

Bianchi has created an Australian distribution division, with operations set to start on 1st November. The company said it is implementing a reorganisation of its commercial strategy and distribution, pursuing a more direct presence in key markets such as Australia. As part of a wider move to promote sales growth …

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Bianchi becomes official sponsor of Giro d’Italia

Bianchi is the new official sponsor and exclusive bike brand of the Giro d’Italia. The three-year agreement between Bianchi and RCS Sports also includes the UAE Tour, Il Lombardia, the Gran Fondo Il Lombardia and from 2021, the Strade Bianche. As part of the agreement with RCS Sport, Bianchi will supply the bikes …

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