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Tag Archives: BikeIsBest

#BikeIsBest pens letter to PM on safeguarding the “golden age of cycling”

The #BikeIsBest campaign has written a letter to Prime Minister Boris Johnson on safeguarding the “golden age of cycling”. It relates to the ‘worrying increase in bikelash’ and the need to better equip local authorities to deliver a cycling ‘revolution’. It also calls for a clear timetable on Active Travel …

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77% of Brits ‘support local measures to encourage cycling and walking’

77% of Brits support measures in their local area to encourage cycling and walking, YouGov research has shown. The research also shows that 70% believe more people cycling would reduce traffic congestion across the country and 65% of all Britons ‒ rising to 80% of those with an opinion one …

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‘Major’ increases for cycling as #BikeIsBest campaign calls for more action

A national campaign to normalise cycling is celebrating the recent shift to pedal power from some of the UK’s major city dwellers, but warns more needs to be done by local authorities to make a lasting impact. Digital billboards outlining the rise in cycling will be placed on roads in …

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Cycling industry unites to launch new campaign

Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …

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Industry leaders collaborate to show UK that #BikeIsBest

Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …

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