Tag Archives: bikepacking

Apidura helping IBDs compete through in-store services

Apidura is helping IBDs compete with online discount retailers through in-store services. By providing a service that encourages customers to interact with their local store twice, the In-store Repairs Programme provides an opportunity for retailers to engage with existing and new customers, while simultaneously providing value through free repairs. By …

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Tailfin appoints James Bracey as head of marketing

Bristol-based bikepacking brand Tailfin has appointed James Bracey, former senior tech writer at Cycling Weekly, as its head of marketing. Having worked in a variety of roles within the cycling media and IBDs, Bracey brings a wealth of experience to the team as Tailfin takes the next step in increasing …

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Bikepacking trends over the past five years

Cycling Insight has shared bikepacking search trends over the past five years. The search term ‘bikepacking’ has been gaining momentum, it said, with search interest peaking during COVID-19. With the past few months aside, the term has had around a 100% increase from 2016-2020. Currently, the term ‘bikepacking’ receives on …

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