Tag Archives: bikepacking

Northern CC teams up with Torino-Nice Rally to help grow event

Northern Consultancy Co has announced its involvement in the Torino-Nice Rally, a premier bikepacking event set in the mountainous border region between France and Italy. Starting in early September each year, the first Torino-Nice Rally (TNR) took place in 2016. The rally is run in support of the Smart Shelter …

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Giving IBDs a competitive edge

Apidura co-founder Tori Fahey tells Rebecca Morley how the bikepacking brand’s In-store Repairs Programme is helping IBDs compete with online retailers

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Apidura Revive launches to ‘return purpose’ to idle packs

Apidura Revive has launched, aiming to ‘return purpose’ to idle packs by investing in returning them to full functionality. The packs come from three main sources: Samples ‘These packs are in perfect working order and were most likely produced as part of our product development process. They may deviate from …

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Cycling UK, OS Maps launch bikepacking challenge

Cycling UK and OS Maps are teaming up to help more people discover and enjoy the outdoors which exists ‘right on their doorstep’, launching a year-long outdoor challenge. With the #12nightsoutin1year challenge, entrants are encouraged to head out on their bike and experience a night beneath the stars, in a …

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Apidura helping IBDs compete through in-store services

Apidura is helping IBDs compete with online discount retailers through in-store services. By providing a service that encourages customers to interact with their local store twice, the In-store Repairs Programme provides an opportunity for retailers to engage with existing and new customers, while simultaneously providing value through free repairs. By …

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Tailfin appoints James Bracey as head of marketing

Bristol-based bikepacking brand Tailfin has appointed James Bracey, former senior tech writer at Cycling Weekly, as its head of marketing. Having worked in a variety of roles within the cycling media and IBDs, Bracey brings a wealth of experience to the team as Tailfin takes the next step in increasing …

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Bikepacking trends over the past five years

Cycling Insight has shared bikepacking search trends over the past five years. The search term ‘bikepacking’ has been gaining momentum, it said, with search interest peaking during COVID-19. With the past few months aside, the term has had around a 100% increase from 2016-2020. Currently, the term ‘bikepacking’ receives on …

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