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Tag Archives: Bolle

Bollé partners with French e-cycling team The Punchers Club

Bollé has partnered with The Punchers Club, the first French e-cycling team. Made up of seven riders – professionals, former professionals and amateur cyclists – the e-sport team races and competes on virtual routes on Zwift. “We are delighted to welcome Bollé into the e-sport world through The Punchers Club, …

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Bollé Brands launches new B2B platform

Bollé Brands has launched its new B2B platform. “We strive to provide our retailers with optimal conditions so they can offer our end consumers the best possible experience,” said Peter Smith, Bollé Brands’ executive chairman. “We have invested massively in a new ERP system, the next natural step was to …

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Le Coq Sportif and Bollé partner for capsule collection

Le Coq Sportif and Bollé have partnered on a capsule collection, the Furo Mips helmet and Shifter sunglasses. “With its distinguishable retro-futuristic design based on Bollé’s famous 80s sports models, Shifter meets all the needs of the performance cyclist thanks to a combination of cutting-edge technologies,” said a statement. “Frontal …

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Bollé to provide try-out experience of Phantom lens technology

Bollé has partnered with QReal and M7 Innovations to provide a hyper-realistic try-out experience of its flagship lens technology, Phantom. Within Instagram, the demonstration invites users to try out Bollé’s Phantom lens through one of the brand’s Chronoshield model. After seeing the glasses on their face, users flip their camera …

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Bollé Brands recruits three new executives in effort to reinforce market position

Bollé Brands has confirmed the appointments of three new executives as it looks to build on the acquisition of Spy Optic late last year. The company says it is pursuing its efforts and investments to reinforce its position as a key player in the sports and optical industries. As a …

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Bollé’s “iconic” Chronoshield makes a comeback

Bollé’s “iconic” Chronoshield sunglasses have made a comeback with a redesigned profile. “One of the most iconic shapes in Bollé’s history, Chronoshield was first launched back in 1986,” said a statement. “Characterised by a typical 80s design and by its versatility that it is suitable for cycling as well as …

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