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Tag Archives: Bontrager

SRAM partners with Telenet-Baloise Lions

SRAM has officially partnered with Belgian-based cyclocross and continental road team Telenet-Baloise Lions. The team, which consists of 13 riders, nine men and four women, rode on SRAM components during the 2019-2020 season. “SRAM loves cyclocross, understands cyclocross, and we were very satisfied with the support last season,” said team manager …

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Trek and Bontrager unveil ‘groundbreaking’ helmet technology

Trek and Bontrager have unveiled a ‘groundbreaking’ helmet technology called WaveCel. It is a collapsible cellular material that lines the inside of Bontrager WaveCel helmets, and absorbs energy in multiple ways. On impact, the layers of the WaveCel material move independently and flex until the cell walls crumple and then …

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