Tag Archives: British Cycling

Industry leaders collaborate to show UK that #BikeIsBest

Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …

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Tour of Britain postponed to September 2021

The Tour of Britain has been postponed to September 2021, following detailed consultations with British Cycling, regional stakeholders, sponsors and partners of the race. The route, which was planned for 6th-13th September 2020, will instead take place in the race’s September 2021 position. The decision has been taken in light …

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Temporary cycling and walking infrastructure “needed urgently”, MP told

An open letter calling on temporary infrastructure for cycling and walking has been sent to Chris Heaton-Harris MP, the minister of state responsible for cycling and walking. It is a co-signed letter led by Brompton and supported by Barts Health NHS Trust. It is also supported by senior executives from Cycling …

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HSBC ending deal with British Cycling should be ‘warning’ to sports sponsors

HSBC ending its deal with British Cycling should be a warning to potential sports sponsors, says Conrad Wiacek, head of analysis and consulting at Sportcal… The sports sponsorship industry should be taking note of HSBC’s decision to end its deal with British Cycling four years into an eight-year stretch. While …

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British Cycling and HSBC UK to end partnership

British Cycling and HSBC UK will end its partnership at the close of this Olympic and Paralympic year. HSBC UK has decided to exercise a break clause in what was an eight-year partnership agreement due to a shift in UK marketing and partnership priorities. Julie Harrington, chief executive of British …

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