Tag Archives: British Cycling

British Cycling appoints new commercial director

Darren Henry has been appointed as British Cycling’s new commercial director. Henry joins from Southampton FC, with a ‘clear focus’ to develop and enhance British Cycling’s long-term growth, sustainability and brand. As commercial director, he will be responsible for the development and execution of the British Cycling commercial strategy, securing commercial …

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British Cycling, Rapha Foundation partner to tackle inequality in cycling

British Cycling and the Rapha Foundation have partnered to tackle inequality in cycling and empower more communities to create their own champions of cycling. The partnership, which will take the form of British Cycling City Academies Supported by Rapha Foundation, will help to improve the gender balance, increase involvement from …

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Halfords donates wind tunnel facility to British Cycling

The Great Britain Cycling Team will have its own cycling wind tunnel in Manchester, courtesy of a million-pound gift from Halfords to support British Cycling’s athletes and cycling at all levels across Great Britain. The donation and relocation are a move to support British Cycling and maximise utilisation by cycling …

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KitBrix to become official sports luggage supplier to British Cycling

KitBrix is set to become official sports luggage supplier to British Cycling for the next four years. The sports bag manufacturer will provide the Great Britain Cycling Team with kit storage and organisation solutions from its premium range including its hero modular KitBrix bag and commuter backpack, the CityBrix. “While …

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Shimano to be exclusive official groupset supplier to Great Britain Cycling Team and British Cycling

Shimano will become the exclusive official groupset supplier to the Great Britain Cycling Team and British Cycling. “When you think of cycling, you think ‘Shimano’,” said British Cycling’s performance director Stephen Park. “The brand is arguably one of the most iconic names in the sport and have been at the …

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5.5 million Brits ‘inspired to buy a bike since first national lockdown’

New research from the HSBC UK and British Cycling partnership has revealed that 5.5 million Britons have been inspired to buy a bike since the first national lockdown. One in ten have made a commitment to continue this increase in cycling with plans to commute by bike some of the …

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Research project on use of off-road e-bikes launches

British Cycling has joined forces with other cycling organisations and recreational land managers to support a new, long-term research project to be undertaken by Edinburgh Napier University into the use of off-road e-bikes, including electric mountain bikes. The research will focus on current and future trends as well as the …

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Kalas, British Cycling extend collaboration to 2024

Kalas and British Cycling have extended their collaboration for a further four years. The Czech based custom cycle wear specialists will continue as the official sportswear supplier to British Cycling and the Great Britain Cycling Team until the end of 2024. “When it comes to performance, our on-bike clothing supplier …

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Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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Healthspan Elite expands sports nutrition portfolio with British Cycling partnership

Healthspan Elite has further expanded its sports nutrition portfolio after forming a new partnership with British Cycling. The affiliation announced today, 5th January, sees the firm become the official sports nutrition partner and official vitamin and supplement partner to the Great Britain Cycling Team and British Cycling for the next …

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