Tag Archives: British Cycling

Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …

Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …

The Tour of Britain has been postponed to September 2021, following detailed consultations with British Cycling, regional stakeholders, sponsors and partners of the race. The route, which was planned for 6th-13th September 2020, will instead take place in the race’s September 2021 position. The decision has been taken in light …

An open letter calling on temporary infrastructure for cycling and walking has been sent to Chris Heaton-Harris MP, the minister of state responsible for cycling and walking. It is a co-signed letter led by Brompton and supported by Barts Health NHS Trust. It is also supported by senior executives from Cycling …

HSBC ending its deal with British Cycling should be a warning to potential sports sponsors, says Conrad Wiacek, head of analysis and consulting at Sportcal… The sports sponsorship industry should be taking note of HSBC’s decision to end its deal with British Cycling four years into an eight-year stretch. While …

British Cycling and HSBC UK will end its partnership at the close of this Olympic and Paralympic year. HSBC UK has decided to exercise a break clause in what was an eight-year partnership agreement due to a shift in UK marketing and partnership priorities. Julie Harrington, chief executive of British …

To support Motitech in delivering opportunities for older people to remain active through cycling

Rebecca Morley heads to the eBike Summit in Oxford to look at the barriers to e-bike riding and what the industry can do to overcome them

Designed to highlight the recreational, women-only bike ride programme, HSBC UK Breeze, which has hundreds of free rides up and down the country

Setting out to explore the experiences of Black, Asian and Minority Ethnic (BAME) cyclists taking up cycling as a sport for the first time