Tag Archives: Chain Reaction Cycles

Cycling industry unites to launch new campaign

Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …

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Industry leaders collaborate to show UK that #BikeIsBest

Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …

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Wiggle-CRC to join BA’s leadership group and market data service

Wiggle-CRC has confirmed today that it will join the Bicycle Association’s (BA) leadership group and participate in its new market data service. The new BA vision centres around securing a “strong, united and influential industry”, giving every child the opportunity to cycle and making cycling an easier choice for everyone. …

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