Tag Archives: Cycling Insight

Cycling Insight research reveals what cyclists look for in insurance

Cycling Insight has partnered with Protect Your Family for research on bike insurance and what cyclists look for when finding a policy. Of the 201 random sampled cyclists surveyed, 86% described themselves as leisure cyclists and 9% owned an e-bike. According to the study, 23% said they had bought bicycle …

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Cycling Insight shares bike insurance growth and trends

With the increase in bike sales, it might seem obvious that bike insurance sales are also on the up. Cycling Insight shares search trends and stats to give some clarity The search term ‘bike insurance’ sees a regular trend year-on-year with searches doubling at around May-June. The increase for 2020 …

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How has cyclists’ behaviour changed during COVID-19?

Cycling Insight has surveyed 258 UK cyclists to determine changes in behaviour as a result of COVID-19. As the UK slowly emerges from lockdown, the question remained whether cyclists felt confident in visiting their local bike stores, if they had increased their time outdoors or kept to indoor training only, …

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Cycling Insight: Strava

This week, Cycling Insight has examined Strava’s search interest, funding and app downloads The search term ‘Strava’ has kept a consistent interest pattern ranging between 20-50. The drop occurred during in the winter months. The monthly search volume averages around 150,000 – 200,000 a month in the UK, but this …

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Bikepacking trends over the past five years

Cycling Insight has shared bikepacking search trends over the past five years. The search term ‘bikepacking’ has been gaining momentum, it said, with search interest peaking during COVID-19. With the past few months aside, the term has had around a 100% increase from 2016-2020. Currently, the term ‘bikepacking’ receives on …

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Are we slowing losing interest in cycling events?

Cycling Insight has shared search trends into bike shows and sportives over the past eight years. In this time, there has been a gradual decline in interest for bike shows, it said. The London Bike Show peaked in 2013 for search interest and in 2019 it was 70% lower. This …

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Cycling Insight shares e-bike trends over past five years

Newly-launched research company Cycling Insight has shared e-bike trends over the past five years, and how they compare to other bike sales. The five-year average search trend for electric bikes is 35/100 but in the last 12 months, the average is 57% higher at 55. E-bikes as a category are …

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Indoor cycling trends during COVID-19

Newly-launched research company Cycling Insight has shared indoor and virtual riding trends during the COVID-19 pandemic.  The significance of the search trend spike for turbo trainers from 15th March 2020 correlates to the start of the COVID-19 lockdown. The term ‘Turbo Trainer’ has 12,100 March monthly UK Google searches, up …

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