BikeBiz Bicycle and cycling retail news
In this month’s distributor update, BikeBiz catches up with Silverfish commercial director, Alex Metcalfe
Read More »‘Our dream is that riders come into store specifically asking for our products’: Silverfish UK distributor focus
Austrian urban bike brand Vello moving to direct-to-retail model in UK
Vello has announced that it is moving to a direct-to-retail model in the UK. The Austrian urban bike brand, which was previously distributed by About The Bike, will work directly with an increased number of retailers, supplying its range of standard and electric folding bikes, as well as its new …
Read More »Coros to set up direct operations in UK and Ireland after 2pure partnership ends
2pure will hand back the UK and Ireland distribution of Coros products to the manufacturer, effective 1st March 2023, after a partnership of more than three years. Since owning the full distribution of Coros products in the UK, 2pure has made significant strides forward in the running and outdoor markets, …
Read More »ZyroFisher partners with e-bike systems specialists Mahle
ZyroFisher has announced a partnership with e-bike systems specialists Mahle. The partnership is a ‘key step’ in Mahle’s goal to expand its partner network to more regions in the coming months. From today, Mahle’s aftermarket SmartBike System components will be immediately available to ZyroFisher’s IBD network. The collaboration is part …
Read More »Ultra Sport no longer distributing Bern in UK and Ireland
Ultra Sport has announced that it will no longer be representing Bern in the UK and Ireland, after almost 15 years with the brand. Talking of the move, Gordon Way, MD of Ultra Sport, was pragmatic about the change: “All good things come to an end. “In its time Bern …
Read More »ZyroFisher partners with Canadian mountain bike brand Norco
ZyroFisher has announced its new partnership with Canadian mountain bike brand Norco Bicycles. Norco’s bikes will soon be available across select independent specialist retailers. Alex Coventry, ZyroFisher’s brand development head, said: “We are extremely proud to bring Norco on board as part of the ZyroFisher product portfolio. The exceptional product …
Read More »Tandem Group Cycles to distribute urban bike brand Quella
Tandem Group Cycles has announced a partnership agreement with Quella Bikes to become the exclusive national distributor for the urban bike brand. The Birmingham-based distributor Tandem Group is a national distributor with a category portfolio that includes bikes, electric scooters, and licensed children’s character bikes. The group operates distribution for …
Read More »Extra UK and Cyclex announce distribution of nutrition brand NamedSport
Extra UK has announced the addition of NamedSport into the Extra and Cyclex family. NamedSport, a familiar face in Grand Tours as the primary nutrition partner, began in 2014 after forming a partnership with Named S.r.l., a natural medicine company in Italy. The ethos of the company is to produce …
Read More »‘Cycling will continue to evolve, and we, as an industry, will need to adapt to the changes’: Ison distributor focus
In this month’s distributor insight, Alex Ballinger travels to Cambridgeshire to meet the team at Ison
Read More »Extra UK and Cyclex announce exclusive distribution of All Mountain Style
Extra UK has announced its distribution partnership in the UK of All Mountain Style, with stock arriving at the end of January. The brand will also be distributed in Ireland via Extra’s subsidiary, Cyclex. All Mountain Style (AMS) hails from Barcelona, with a range of products driven by high-quality design …
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