Tag Archives: diversity

Rebecca Morley speaks to Georgia Yexley, general manager of Tier Mobility, about the value diversity and inclusion bring to the cycling and micromobility industries

TfL has published new data showing that long-term trends in who cycles have changed, with participation much more representative of Londoners in 2020/21 than previous years. Londoners from Black, Asian and minority ethnic communities were not significantly less likely to have cycled over the past 12 months than white Londoners. …

British Cycling and the Rapha Foundation have partnered to tackle inequality in cycling and empower more communities to create their own champions of cycling. The partnership, which will take the form of British Cycling City Academies Supported by Rapha Foundation, will help to improve the gender balance, increase involvement from …

There are ongoing concerns in some quarters on the effect of diversity within the workplace, writes James Smith

Laka has promoted the current VP of marketing Kelly Barnes to the newly created role of CMO. In addition to driving the next phase of the company’s growth, both in the UK and internationally, Barnes will oversee the creation and implementation of Laka’s own business diversity plan as well as …

The Women of Colour Cycling Collective is on a mission to inspire, empower and motivate women of colour to cycle. Rebecca Morley catches up with chair Jenni Gwiazdowski to find out more

Zwift recently launched the Black Celebration Series, aiming to celebrate the achievements of the black athletic community worldwide. Lisa Bourne, senior director, Diversity, Inclusion and Social Impact at Zwift, tells us how it came about

A group of women of colour have joined forces to form a new charity, Women of Colour Cycling Collective, to actively help and promote women of colour to cycle. The newly elected chair of the board, Jenni Gwiazdowski, first founded the informal group with Jools Walker in 2018. Initial meetups …

By Georgia Yexley, head of growth, Beryl

Zwift has announced a multi-year sponsorship with L39ION of LA, through to the end of 2022. The two brands have united to increase diversity and promote further inclusion in cycling. To celebrate the partnership, Zwift and L39ION will be hosting two social rides on 22nd December For more details and …