Tag Archives: diversity

British Cycling, Rapha Foundation partner to tackle inequality in cycling

British Cycling and the Rapha Foundation have partnered to tackle inequality in cycling and empower more communities to create their own champions of cycling. The partnership, which will take the form of British Cycling City Academies Supported by Rapha Foundation, will help to improve the gender balance, increase involvement from …

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Laka appoints Kelly Barnes as CMO to oversee diversity programme

Laka has promoted the current VP of marketing Kelly Barnes to the newly created role of CMO. In addition to driving the next phase of the company’s growth, both in the UK and internationally, Barnes will oversee the creation and implementation of Laka’s own business diversity plan as well as …

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Inspire, empower, motivate

The Women of Colour Cycling Collective is on a mission to inspire, empower and motivate women of colour to cycle. Rebecca Morley catches up with chair Jenni Gwiazdowski to find out more

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Representation matters

Zwift recently launched the Black Celebration Series, aiming to celebrate the achievements of the black athletic community worldwide. Lisa Bourne, senior director, Diversity, Inclusion and Social Impact at Zwift, tells us how it came about

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Women of Colour Cycling Collective launches

A group of women of colour have joined forces to form a new charity, Women of Colour Cycling Collective, to actively help and promote women of colour to cycle. The newly elected chair of the board, Jenni Gwiazdowski, first founded the informal group with Jools Walker in 2018. Initial meetups …

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BikeBiz March edition is now available

The digital edition of BikeBiz March is now available online. This month, we catch up with #BikeIsBest founder Adam Tranter, find out what we can expect from digiBike* 2021 and Islabikes founder Isla Rowntree tells us why she’s stepping back after 15 years. This month’s sector guides are women-specific bikes …

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Zwift announces multi-year sponsorship with L39ION of LA

Zwift has announced a multi-year sponsorship with L39ION of LA, through to the end of 2022. The two brands have united to increase diversity and promote further inclusion in cycling. To celebrate the partnership, Zwift and L39ION will be hosting two social rides on 22nd December For more details and …

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‘Pushing back the boundaries of diversity in cycling’: RideFest four years on

RideFest began life on a chairlift in the Austrian ski resort of St Anton in March 2016, from a conversation between Enitan Shonibare and Richard Liston. A simple question was posed: how many people in the ski group (SkiFest) rode bikes? ‘Not many’ was the answer, and from there, the …

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