Will Fripp, CEO of Extra UK, updates BikeBiz on the latest developments at the Northamptonshire-based distributor
Read More »The story behind Enduro Bearings, its new focus on the UK, and its industry-defying price drop
During the recent COREbike, BikeBiz sat down with Enduro Bearings co-founder Matt Harvey, to talk origins, philosophy, and the recent price decrease introduced by Enduro in the UK
Read More »Editor’s picks: Six product highlights from COREbike 2022
BikeBiz editor Alex Ballinger gives his selection of the most exciting products on display, following his first edition of COREbike at the helm of the magazine. After a long wait, the UK bike trade returned to the corridors of Whittlebury Hall on Sunday 20th March for COREbike 2022. The BikeBiz …
Read More »Extra UK announces reduced pricing for Enduro Bearings
Extra UK has announced new pricing for Enduro Bearings – with prices coming down across the range. The improved pricing is already live and available via the B2B website. “Due to a new direct distribution agreement with Enduro Bearings, we have been able to reduce SRPs by an average of …
Read More »Storskogen UK takes majority stake in Extra UK
Extra UK has secured an investment from Storskogen UK, which has acquired a majority shareholding in the business. Extra UK is a leading distributor of quality cycling products and represents a number of market-leading brands on an exclusive basis, supplying cycle retailers throughout the UK and Ireland. Its carefully curated …
Read More »COREbike 2022 preview: Extra UK
Extra UK will be showcasing a range of brands at the 2022 COREbike show, including Pirelli, Topeak, Abus, Fizik, Crankbrothers, Brooks, Selle Royal, SwissStop, Ergon and Tubolito. The show is set to take place from 20th to 22nd March at Whittlebury Hall. Pirelli will have its latest range of mountain …
Read More »Extra UK recruits three new area sales managers
Extra UK has recruited three new area sales managers (ASMs) in a reorganisation of territories to further support IBDs and drive the business to its next stage of growth. They are Alan Kay – Scotland and Northern Ireland ASM, Frazer Hare – East of England ASM, and Tom Willis – …
Read More »Five minutes with: Cane Creek
This month, BikeBiz sits down with Cane Creek brand manager Sam Anderson
Read More »Extra UK bolsters leadership team with new CEO and staff promotions
Extra UK has appointed a new CEO and given two promotions to further enhance its leadership team, in anticipation of ambitious expansion plans. This week sees the appointment of Will Fripp as CEO. In a prominent career encompassing senior roles at Madison, Specialized and most recently at SHIFT Active Media, …
Read More »Distributor round-up: Extra UK
BikeBiz catches up with several UK distributors to reflect on a bizarre yet successful period for the cycling industry. Today, we hear from Simon Ford, sales director Extra UK
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