Tag Archives: eyewear

Bollé to provide try-out experience of Phantom lens technology

Bollé has partnered with QReal and M7 Innovations to provide a hyper-realistic try-out experience of its flagship lens technology, Phantom. Within Instagram, the demonstration invites users to try out Bollé’s Phantom lens through one of the brand’s Chronoshield model. After seeing the glasses on their face, users flip their camera …

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Spektrum launches first range of performance sunglasses

Swedish sustainable sports brand Spektrum has launched its first range performance sunglasses. Comprising of four styles, each frame is designed to provide optimum visual protection from the elements using sustainably sourced materials from renewable, plant-based sources. Using a natural, bio-based Grilamid material, made from castor oil, Spektrum offers environmentally friendly …

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SunGod appoints Fusion Media as UK PR agency

SunGod has appointed Fusion Media as its UK PR agency. Fusion will help SunGod launch a new range to the UK market. The agency’s portfolio of clients includes the A.S.O, Red Bull, Evans Cycles, Wahoo, Shimano and Brompton. “SunGod is one of the world’s most exciting eyewear brands at the …

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Sagan-endorsed 100% eyewear now available through Madison

Madison has partnered with 100% for distribution of its performance eyewear in the UK and Ireland. 100% eyewear has a long history in the motorcross market, and branched out into the cycling sector just 12 months ago. The brand gained widespread attention by securing Peter Sagan as its chief ambassador. …

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