Tag Archives: France

France set to include e-bikes in car scrappage scheme

France is set to offer car owners the chance to swap their old vehicles for €2,500 toward the purchase of an electric bike. Deputies in the Assembly voted for an amendment to the French Governments’ Climate and Resilience plan to extend the “prime à la conversion” to a series of …

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Hiplok expands into French market with Royal Vélo France partnership

Hiplok has appointed Royal Vélo France to distribute its security and storage products to bicycle and outdoor retailers across France. Royal Vélo France is a sister company of UK-based ZyroFisher. From its headquarters and logistics centre in Troyes, Royal Vélo France will distribute the full range of Hiplok locks including …

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Alé renews partnership with French Cycling Federation until 2024

Alé and the French Cycling Federation (FCF) have renewed their partnership until 2024. The Verona-based brand will be the official partner of the FFC. “Our partnership with the French Cycling Federation plays an important role in our growth, marketing and international sales,” said Alessia Piccolo, CEO of APG SR. “We …

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7mesh continues international growth with new sales representation in France

7mesh has announced new representation in France as part of its continued international growth. Lyon-based sales agent Ludovic Thépin and his newly formed agency RESON8 will represent 7mesh apparel throughout France. Thépin has an extensive background in technical apparel, most recently as sales leader for Gore Wear France. “7mesh is …

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Bianchi establishes new French division for direct distribution

Bianchi has opened a French division for direct distribution. Starting today, 1st February, Christophe Soenen will assume his new position as director of Bianchi France, following a career as managing director of another company in the cycling industry. With Soenen, Bianchi is aiming to strengthen its international team of managers, …

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Alambike charity event set for Les Gets debut

The Ellie Soutter Foundation is delighted to announce an exciting partnership with the Wetzayers Association and its new event Alambike, live in Les Gets on 5th-6th September. Coming to Les Gets for the first time, this action-packed charity cycling event combines exciting mountain biking with healthy competition. Groups of four …

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GCN launches new French language channel

Play Sports Group (PSG) is launching its 12th channel, GCN en Français. Since 2013, PSG’s channels have reached 2.5 billion views and currently serve 20 million monthly viewers. This dedicated French-language channel is set to “once again change the landscape of the cycling media”, further expanding Global Cycling Network (GCN)’s …

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France to pay €50 per person for bike repairs after lockdown

France is to contribute €50 per person towards bicycle repairs after its nationwide COVID-19 lockdown ends on 11th May. Environment minister Elisabeth Borne announced on a €20 million euro plan for repairing bicycles, installing temporary bike parking spaces and financing cycling coaching sessions. Borne said the government will also accelerate …

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CeramicSpeed and ESM Sport partner to expand French market

CeramicSpeed has entered into an exclusive distribution partnership with French distributor ESM Sport. ESM Sport is working with CeramicSpeed on a number of dedicated events. To ensure product knowledge is maintained, an online training platform is available for continuous updates on all-things drivetrain, supported by CeramicSpeed. “Partnering with ESM Sport …

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