Tag Archives: Freewheel

Madison has announced that from iceBike* this year, the IBD-focussed e-commerce website Freewheel is opening up to all cycling retailers in the UK and Ireland. The Freewheel programme was soft-launched in August 2018 and is designed to offer independent bike retailers an online presence to serve their potential customers.  The focus …

Freewheel is to make a return, possibly as soon as 2018. The Freewheel retail catalogue helped to kickstart the mountain-bike boom in the UK, and had been founded to cater to the earlier touring-bike boom of the late 1970s. The concept was launched by South Africans Errol Drew, Patrick Barker …