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Tag Archives: Freewheel

Freewheel to be made available to all UK cycle retailers

Madison has announced that from iceBike* this year, the IBD-focussed e-commerce website Freewheel is opening up to all cycling retailers in the UK and Ireland. The Freewheel programme was soft-launched in August 2018 and is designed to offer independent bike retailers an online presence to serve their potential customers.  The focus …

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Madison to revive the famous-in-the-80s Freewheel name

Freewheel is to make a return, possibly as soon as 2018. The Freewheel retail catalogue helped to kickstart the mountain-bike boom in the UK, and had been founded to cater to the earlier touring-bike boom of the late 1970s. The concept was launched by South Africans Errol Drew, Patrick Barker …

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