Tag Archives: Fusion Media

Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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Bike repair company havebike appoints Fusion Media as UK PR

Independent bike repair company havebike has appointed Fusion Media as its UK PR agency. The agency will help raise awareness of havebike across specialist, mainstream and national media titles as well as secure influencer partnerships. “We are delighted to be working with Fusion Media whose expertise, passion and strategic knowledge …

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Fusion Media appointed by Raleigh for UK PR and communications

Raleigh has appointed Fusion Media to handle its B2C and B2B PR and communications in the UK market. Fusion Media’s brief is to lead on PR strategy and activation to help reach existing and new audiences. It will focus on new avenues for the brand, such as e-cargo bikes and …

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Cycling industry unites to launch new campaign

Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …

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Industry leaders collaborate to show UK that #BikeIsBest

Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …

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SunGod appoints Fusion Media as UK PR agency

SunGod has appointed Fusion Media as its UK PR agency. Fusion will help SunGod launch a new range to the UK market. The agency’s portfolio of clients includes the A.S.O, Red Bull, Evans Cycles, Wahoo, Shimano and Brompton. “SunGod is one of the world’s most exciting eyewear brands at the …

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Fusion Media to handle PR for Smith Optics in UK

Fusion Media has been appointed by Green Media Lab and the Safilo Group to handle the PR and influencer brief for Smith Optics in the UK. The agency is to lead on PR strategy specifically in the UK, with the aim of growing brand awareness with the use of PR …

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