Tag Archives: Germany

absoluteBLACK to serve German market with dealer-direct approach

absoluteBLACK has taken steps to serve the German market via a dealer-direct approach with immediate effect. The brand will have an in-house team dedicated to sales, marketing and training for the German territory. It will run a dedicated dealer programme which offers competitive pricing, delivery and payment terms alongside training …

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my Boo: A grassroots company

my Boo, a young company from Kiel in Germany, develops and produces sustainable bikes using bamboo. BikeBiz caught up with founder and CEO Maximilian Schay as the company turns its attention to the UK market

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