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BDA responds to Cyclescheme’s reduction in retailer commission rates

The Bicycle Dealers Association (BDA) has responded to Cyclescheme’s recent announcement of a reduction in retailer commission rates. Effective from yesterday on any unredeemed e-certificate, Cyclescheme commission has been reduced to 8.33%, excluding VAT, for all bikes, accessories and helmets. From the beginning of November, a commission cap will be …

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BA mediates industry talks on Cycle to Work commissions

The BA has been acting as an impartial mediator in talks between a number of its members on the topic of Cycle to Work commissions. At the request of brands Giant, Raleigh, Specialized and Trek, and scheme provider Cyclescheme, the BA has been facilitating a series of discussions with the …

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Cycling industry unites to launch new campaign

Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …

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Giant restructures its corporate branding

Giant has restructured its corporate branding, reports Bicycle Retailer and Industry News (BRAIN). The parent company of all the business units of the Taiwan-based company is now called Giant Group, including its own consumer-facing brands, its OE business, and other services and solutions. The adjusted branding has been two years …

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