Tag Archives: Islabikes

Industry leaders collaborate to show UK that #BikeIsBest

Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …

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Inspiring change

Laura Laker investigates why women aren’t becoming mechanics, and what the industry can do to rebalance things

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