The war is over, writes James Smith
Read More »A helping hand for the bike industry
James Smith highlights some of the grants available to cycling industry businesses as we bounce back from COVID-19
Read More »Are we losing our team cohesion?
As the pandemic changes our working practices, and many of us adapt to a home working environment, just how affected is the way in which we communicate and collaborate with our teams?
Read More »The Choice Factory
James Smith outlines some of the key findings from Richard Shotton’s The Choice Factory – 25 behavioural biases that influence what we buy
Read More »Let’s talk inclusion
There are ongoing concerns in some quarters on the effect of diversity within the workplace, writes James Smith
Read More »Reverse supply chain management
By James Smith | "Moving backward through the supply chain is more difficult and complex because there isn’t a priority, and products are moving against the normal flow," states Dr Dale Rogers
Read More »Should you consider sponsorship?
Sponsorship in our industry is unique, writes James Smith
Read More »The four Ps of marketing
There are four generally agreed principles of marketing. You may be considering entering the market with a new product/brand – this handy little guide might help you...
Read More »Green credentials?
In the conclusion of a four-part series, James Smith speaks to two industry professionals to explore the cycle trade’s attitude towards ethical and environmental considerations
Read More »What do consumers consider when making a purchase?
By James Smith, in the penultimate article of a four-part series
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