Tag Archives: La Passione

La Passione secures long-term strategic growth plan with €7 million investment

La Passione has secured its long-term strategic growth plan with a new investment round. The direct-to-consumer clothing brand has received a new capital increase of €7 million over four years that will enable it to increase its brand awareness, explore new territories and accelerate its growth in the market. “We …

Read More »

La Passione launches new Grace collection

La Passione has launched the new Grace collection. The jersey is made by matching two two-way stretch fabrics that combine a balanced mix of microfiber and Lycra to ensure the ‘best aesthetic and functional characteristics’. Special mesh panels along the sides and the back provide proper stability and a continuous …

Read More »

La Passione presents new capsule collection

La Passione has presented its new capsule collection. “This capsule collection is all about the last four decades of modern cycling, when champions challenged the traditional rules and made new ones,” said Giuliano Ragazzi, CEO and founder at La Passione. “Their way of attacking, of feeling like the stars of …

Read More »

Tom Boonen to be La Passione’s new global brand ambassador

Tom Boonen is set to become the global brand ambassador of La Passione. The brand, founded by Giuliano Ragazzi and Yurika Marchetti, has chosen its new ambassador to “further strengthen the core values that link it to the cycling world”. “It is pretty well-known that the name of the company …

Read More »