Tag Archives: Laka

Laka appoints Kelly Barnes as CMO to oversee diversity programme

Laka has promoted the current VP of marketing Kelly Barnes to the newly created role of CMO. In addition to driving the next phase of the company’s growth, both in the UK and internationally, Barnes will oversee the creation and implementation of Laka’s own business diversity plan as well as …

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Laka launches new bike shop membership programme

Laka has launched a new bike shop membership programme, designed to provide retailers with the means, via plug-and-play online technology, to create their own customer membership programme. Laka’s Bike Shop Membership Programme is free to participating retailers who can register their interest via a dedicated page on the Laka website. …

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Knaap Bikes, Laka form international partnership

New owners of a Knaap e-bike will now have the opportunity to insure it with Laka following an international partnership between the brand and the insurer. Laka is the first bicycle insurer to partner directly with Knaap Bikes and provides cycle insurance to meet the specific requirements of e-bike owners. …

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Laka now insurance partner for Austin Cycles

Austin Cycles has partnered with bicycle insurance company Laka to bring exclusive deals to ATTO owners. The brand launched the lightweight folding ATTO bike in 2019. To celebrate the launch of this collaboration, it is now giving any new customers who purchase an ATTO from 6th May to 4th June …

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Cycle insurer Laka launches in the Netherlands

Cycle insurer Laka has launched in the Netherlands. The company recently closed a £2.1 million crowdfunding campaign, bringing the total funds raised to date to £7 million. The £2.1 million overfunded raised on Seedrs exceeded the £1 million investment target in just 21 hours of the campaign going live and …

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Laka to aid next phase of development with Seedrs crowdfunding campaign

Laka has announced a Seedrs crowdfunding campaign. Currently, Laka is participating in the Seedrs pre-registration phase. This provides potential investors with an opportunity to register interest and enjoy priority investment access (for as little as a £10 investment) prior to the crowdfunding campaign opening publicly. The pre-registration phase closes at …

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Laka teams up with Seopa to bring its bike cover to Quotezone and Compare NI

Laka has teamed up with Seopa in order to bring its bicycle cover to the Quotezone.co.uk and CompareNI.com comparison platforms. “Traditional insurance models, with annual contracts, complex clauses, excesses and painful claims processes are broken,” said Tobias Taupitz, CEO and co-founder at Laka. “Our customers work as a collective to …

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Laka Club launches with £1 third-party liability cover

Laka has today unveiled the Laka Club, offering £1 third-party liability cover as well as discounts on brands including Beryl, SportPursuit and Hexlox. The launch comes in light of a recent YouGov survey by the brand which revealed that only 11% of people feel that their commute is good for …

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Laka “rips up rule book” with new rebrand

Laka has unveiled a rebrand which “breathes new life into cycle insurance to challenge the status quo”. The rebrand, executed by branding agency Ragged Edge, is reflective of Laka’s “progressive mindset”, it has said. It has created, whilst maintaining social distancing, a new brand video to launch the rebrand to …

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Laka adds Hiscox and Barnes to leadership team

Laka has bolstered its leadership team with Kelly Barnes and Simon Hiscox. Barnes joins Laka as VP for marketing and currently sits on the Board of Directors at British Surfing. Prior to this, Barnes worked across over 100 territories as the global head of business development at Wiggle and Chain …

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