Tag Archives: Laka

Laka Club launches with £1 third-party liability cover

Laka has today unveiled the Laka Club, offering £1 third-party liability cover as well as discounts on brands including Beryl, SportPursuit and Hexlox. The launch comes in light of a recent YouGov survey by the brand which revealed that only 11% of people feel that their commute is good for …

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Laka “rips up rule book” with new rebrand

Laka has unveiled a rebrand which “breathes new life into cycle insurance to challenge the status quo”. The rebrand, executed by branding agency Ragged Edge, is reflective of Laka’s “progressive mindset”, it has said. It has created, whilst maintaining social distancing, a new brand video to launch the rebrand to …

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Laka adds Hiscox and Barnes to leadership team

Laka has bolstered its leadership team with Kelly Barnes and Simon Hiscox. Barnes joins Laka as VP for marketing and currently sits on the Board of Directors at British Surfing. Prior to this, Barnes worked across over 100 territories as the global head of business development at Wiggle and Chain …

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