It will allow SiS to "support stores to a greater extent in an increasingly challenging retail environment"
The brand makes industry-leading foam inserts for mountain bike tyres
Pair look to "keep shops up to speed on all the latest Shimano products"
Madison will distribute DNA profiling technology from sports and health analytics company Muhdo.
Madison is to distribute bicycle seat brand Urban Iki.
Madison has announced the appointment of Geoff Giddings as the new Shimano brand manager.
At this year’s Madison in-house trade show iceBike*, Park Tool is offering to fit out a workshop free-of-charge.
Madison will distribute sports skincare brand Premax in the UK and Ireland, with the company set to exhibit at iceBike* at the end of February.
Madison is set to expand its Business Services Area at this year’s iceBike*.
Danny Hart will be riding for Madison Saracen from 2018.