Tag Archives: marketing

The Choice Factory

James Smith outlines some of the key findings from Richard Shotton’s The Choice Factory – 25 behavioural biases that influence what we buy

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BikeBiz June edition is now available

The digital edition of BikeBiz June is now available online. This month, Riese & Muller UK’s Michael Gregg analyses the cargo bike scene in the UK, we sit down with capgo cable systems CEO Chris Treugut, and we catch up BikeBiz Awards 2020 retail winners Rutland Cycling and Berkshire Cycles. …

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The four Ps of marketing

There are four generally agreed principles of marketing. You may be considering entering the market with a new product/brand – this handy little guide might help you...

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Shift Active Media developing SEO capabilities with Phillip Burns hire

Shift Active Media has taken steps to develop its Search Engine Optimisation (SEO) capabilities over the past year, including the recent new hire of SEO manager Phillip Burns. Previously senior SEO specialist at Oban International, he is joining Shift’s 40-strong team to support its growing portfolio of SEO work. Tom …

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Digital marketing and consulting agency CrankTank celebrates fifth anniversary

CrankTank is this year celebrating its fifth anniversary. The company, founded by bike industry veteran Scott Montgomery, started as a CEO consultancy but has since migrated its focus to digital marketing with an eye on e-commerce, serving bike-, outdoor-, and ski-related businesses seeking to accelerate their marketing resources and digital …

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ADVNTR Media Group forms

It will work with both UK and international brands and is specifically focusing on web, brand, sales and marketing strategy development and execution

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