Tag Archives: marketing

James Smith outlines some of the key findings from Richard Shotton’s The Choice Factory – 25 behavioural biases that influence what we buy

The digital edition of BikeBiz June is now available online. This month, Riese & Muller UK’s Michael Gregg analyses the cargo bike scene in the UK, we sit down with capgo cable systems CEO Chris Treugut, and we catch up BikeBiz Awards 2020 retail winners Rutland Cycling and Berkshire Cycles. …

There are four generally agreed principles of marketing. You may be considering entering the market with a new product/brand – this handy little guide might help you...

Shift Active Media has taken steps to develop its Search Engine Optimisation (SEO) capabilities over the past year, including the recent new hire of SEO manager Phillip Burns. Previously senior SEO specialist at Oban International, he is joining Shift’s 40-strong team to support its growing portfolio of SEO work. Tom …

CrankTank is this year celebrating its fifth anniversary. The company, founded by bike industry veteran Scott Montgomery, started as a CEO consultancy but has since migrated its focus to digital marketing with an eye on e-commerce, serving bike-, outdoor-, and ski-related businesses seeking to accelerate their marketing resources and digital …

It will work with both UK and international brands and is specifically focusing on web, brand, sales and marketing strategy development and execution

SEO experts Dojono identify seven ways of implementing digital marketing to boost bike sales

By Keith Jepson, managing director of Max Bikes PR

By Gary Peeling, managing director, Where The Trade Buys

By Ryan Georgiades, Yellow Jersey managing director