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Tag Archives: Nikwax

Polaris joins forces with Nikwax

Nikwax has chosen Polaris Bikewear as its exclusive trade distributor within the cycling industry. Based on the edge of the Peak District, Polaris was founded 25 years ago by Roger Dillon. Andy Beach, Polaris Bikewear brand manager, said: “We’re delighted that Nikwax have recognised our experience and expertise within the …

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The #DoMoreWithNikwax challenge built brand awareness, but did it lead to more sales?

Nikwax’s head of campaign content Tom Willox wanted clicks for the company’s recent social media push, but did the cycle-based #DoMoreWithNikwax campaign put money in tills?  “If people remember to buy Nikwax next time they are buying their outdoor gear that’s great, but getting people outside whilst raising awareness of …

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