Science in Sport has ‘revolutionised’ its Beta Fuel formulation, harnessing a new scientifically proven carbohydrate ratio. The newly-researched ratio of 1:0.8 maltodextrin to fructose increases the percentage of ingested carbohydrate that is oxidised – from 62% to 74% – when compared with a traditional 2:1 blend. This allows the body …
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Private equity firm TSG Consumer Partners is to sell its stake in Nuun Hydration to Nestlé Health Science. “Over the past few years, our partnership with TSG has helped accelerate our mission to enhance the lives of millions of consumers who increasingly seek healthy fitness solutions,” said Kevin Rutherford, CEO of …
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2pure has been appointed the exclusive UK and Ireland distribution partner for Nuun Hydration. “We’re so excited to join forces with 2pure to expand our impact and inspire more muuvment through better hydration in the UK and Ireland,” said Nuun CEO Kevin Rutherford. George Bowie, founder of 2pure, added: “Having …
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Chamois Butt’r Coconut is now available in the UK. Made with certified organic coconut oil and shea butter, this is the ‘perfect chamois for sensitive skin’ as it contains no parabens, phthalates, gluten or artificial fragrances. The product has been receiving ‘fantastic’ reviews in the US since its launch, said …
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Upgrade Bikes has partnered with nutrition brand OTE to distribute its products in the UK and Ireland. The brand becomes the first nutrition brand in Upgrade’s portfolio, which includes bikes, parts and accessories. Matt Killick, Upgrade Bikes’ sales manager, stated: “We have been looking to partner with a leading nutrition …
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Torq has launched a new range of Immune System Support products. Torq dFND is a one-a-day tablet containing a concentration of Vitamin D3 and Zinc to support the normal functioning of the immune system. Vitamin D3 also helps to maintain normal bone and muscle function and Zinc, the maintenance of …
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This month, we take a look at the latest in energy and nutrition from some of the leading brands in the sector, including Enervit, Namedsport, Skratch Labs, Science in Sport, Saltstick, OTE Sports, Torq Enervit – IsoCarb Distributor: Chicken CycleKit Developed in partnership with UAE and Trek Segafredo following increasing awareness …
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Outdoor Provisions has released its all natural energy nut butters. Nut butter is a blend of tree nuts with all natural ingredients added for flavour. The result is a sachet of smooth ‘butter’, “nutrient-dense, easy to digest and with loads of different applications”, said the brand. “Where our bars are …
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Healthspan Elite has further expanded its sports nutrition portfolio after forming a new partnership with British Cycling. The affiliation announced today, 5th January, sees the firm become the official sports nutrition partner and official vitamin and supplement partner to the Great Britain Cycling Team and British Cycling for the next …
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UK-based sports energy brand VOOM has expanded into the Netherlands and Norway. Freelap NL was chosen from several distribution options in the Netherlands. Former Dutch Olympic hurdler Hans van Enkhuijzen is leading the operation and already has relationships with many athletes and retail stores. There is now an in-country Dutch …
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