Tag Archives: Olympics

Zwift, UCI to host cycling events for Olympic Virtual Series

UCI and Zwift are to participate in the Olympic Virtual Series (OVS), a new virtual event launched by the International Olympic Committee (IOC). It will be one of the five sports, alongside rowing, baseball-softball, sailing and motorsport, on the programme of the inaugural edition of the OVS. By collaborating on …

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Shimano extends collaboration with Unipublic

Shimano is extending its collaboration with Unipublic, offering its neutral race assistance service to all professional riders in Spanish road cycling races. Beginning formally in 2001, Shimano and Unipublic have been working together for over 20 years to support the work of teams and riders in professional cycling races. Following …

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British Cycling and HSBC UK celebrate two million more people cycling, extend partnership into 2021

The partnership between British Cycling and HSBC UK has surpassed its target of getting two million more people on bikes by the end of 2020. The two organisations will be extending their relationship into 2021, enabling HSBC UK to continue its support of the Great Britain Cycling Team on its …

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British Cycling and HSBC UK to end partnership

British Cycling and HSBC UK will end its partnership at the close of this Olympic and Paralympic year. HSBC UK has decided to exercise a break clause in what was an eight-year partnership agreement due to a shift in UK marketing and partnership priorities. Julie Harrington, chief executive of British …

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