Tag Archives: Pearson

Bicycle Dealers Association forms, targets “financially unsustainable” Cycle to Work scheme model

A new trade body has formed with the aim to highlight issues facing retailers – with its first target the Cycle to Work scheme’s “financially unsustainable” model. The Bicycle Dealers Association (BDA), made up of Bespoke Cycling, Cotswold Cycles, Cycle Exchange, Cyclefit, Pearson Cycles, Saddle Safari and Velorution, with other …

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Pearson launches new spring/summer range

Pearson has launched its new spring/summer range with the help of artist Greg Coulton. A finalist in 2019’s Illustrator of the Year, Coulton has created a design which “keenly nods to the brand’s unrivalled history and celebrates its evolution”. His illustration, entitled ‘Sheen’, has been adapted and applied to the …

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