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Tag Archives: Peter Kimberley

Pure Electric appoints Peter Kimberley as CEO

Pure Electric has appointed Peter Kimberley as chief executive officer, taking over responsibility for running the business from founder Adam Norris. Norris will continue to work actively in Pure Electric, focusing on the business’ overall strategy, on the customer retail experience and on developing corporate customers, including the Cycle to …

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E-scooters: A matter of when, not if

Pure Scooters recently rebranded to encompass all e-mobility solutions, including e-bikes. James Groves sits down with CEO Adam Norris and international managing director Peter Kimberley – now of Pure Electric – to find out more about how this flourishing trend could fuse with the cycle industry

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