Pierer Mobility has announced that it will sell the Felt bicycle brand as it looks to focus even more strongly on the core powered two-wheelers business of motorcycles and e-bicycles. The move will see the Austrian company concentrate on KTM, GasGas and Husqvarna as well as MVAgusta. As a result …
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Pierer New Mobility may be a new name in the bicycle industry but it is backed by a company that knows how to create success. Daniel Blackham visits the Austrian HQ to learn more about its plans for the mobility market. This piece first appeared in the November edition of …
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Pierer New Mobility is preparing to take part in COREbike for the first time next year with Felt, Husqvarna and GASGAS. Although a relatively new name to the UK cycling industry, the Austria-based company is an established manufacturer of sport motorcycles with leading brands such as KTM, Husqvarna and GasGas …
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On the evening before Eurobike, Pierer New Mobility hosted the “Dealer Night 2023” in Frankfurt, Germany. Pierer New Mobility invited more than 650 retail partners to take an exclusive look into the company’s development plans, strategic investments, and new products from the Felt, GasGas, and Husqvarna brands. The Pierer team …
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Pierer New Mobility UK (PNM) has bolstered its team with new appointments in sales administration and account management. Rachel Bazeley has joined as a sales service administration specialist and Martyn Hoyle is set to take up the role of area sales service manager from next month. Bazeley joins PNM from …
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Pierer Mobility AG has announced the acquisition and integration of Felt Bicycles into its division Pierer E-Bikes GmbH. Founded in 1991 in California, USA, Felt Bicycles has a reputation for producing high-performance, drop-bar road, triathlon, track, cyclocross, gravel and adventure bikes. Felt bikes have been ridden to stage wins at …
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