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Former long-time MD of Specialized takes helm at Pinarello’s dealer-direct UK firm

Richard Hemington has been revealed as the managing director of Cicli Pinarello (UK), a new firm that has been started following the Italian company’s decision to go dealer-direct in the UK. Hemington was MD of Specialized in the UK from 1989 until 2015. The switch from distribution via Yellow to …

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Pinarello goes dealer direct in the UK

Pinarello is to go dealer direct in the UK, ending a 20-year relationship with Phil Griffiths and his distribution firm Yellow. Company chairman and CEO Fausto Pinarello said: “We want to make this investment for our brand. The UK [and Ireland] are very important markets for Pinarello and we look forward …

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