Tag Archives: PR

USWE has chosen 138 to handle PR and communications for the German, Austrian and Swiss market.  USWE makes ‘100% bounce free’ action backpacks through the patented “No Dancing Monkey” harness technology. The company was founded in 2007 by bike riders in Sweden and now has a large collection of backpacks …

Australian apparel brand MAAP has appointed PaceUp Media as its new pan-European agency partner. PaceUp will deliver international PR campaigns, product launches and activations throughout key European territories as MAAP looks to continue expanding its presence worldwide. “As a relatively young brand, it’s exciting to work with an already highly …

Shift Active Media has welcomed Tom Foy to its team in the newly-created head of PR role. Joining Shift as part of the agency’s senior management team, Foy is a highly skilled PR director with nearly 20 years of experience in the industry. Until last summer, he was heading up …

Cycle King & Hawk Cycles has appointed PaceUp Media as its new agency partner. PaceUp’s brief will be to deliver consumer and trade campaigns across PR, social and digital marketing to increase awareness and advocacy of the Cycle King & Hawk Cycles brand throughout the UK market. PaceUp will be …

Bern Helmets has appointed outdoor boutique agency Spring PR to handle its UK PR work. Bern is a private helmet company with a 15-year legacy of “pioneering street-inspired gear that sets the tone for style, comfort, and safety on the streets, trails, slopes, and on the water”. The company is …

Independent bike repair company havebike has appointed Fusion Media as its UK PR agency. The agency will help raise awareness of havebike across specialist, mainstream and national media titles as well as secure influencer partnerships. “We are delighted to be working with Fusion Media whose expertise, passion and strategic knowledge …

Raleigh has appointed Fusion Media to handle its B2C and B2B PR and communications in the UK market. Fusion Media’s brief is to lead on PR strategy and activation to help reach existing and new audiences. It will focus on new avenues for the brand, such as e-cargo bikes and …

BikeFlights.com has hired ECHOS Communications for its PR and marketing services. Founded in 2009 to help fellow cyclists adventure with their bike, BikeFlights.com has helped over 800,000 customers ship bikes for travel and e-commerce. “We’re incredibly excited to be working with ECHOS and know that its expertise will be a …

Fusion Media has been appointed by Green Media Lab and the Safilo Group to handle the PR and influencer brief for Smith Optics in the UK. The agency is to lead on PR strategy specifically in the UK, with the aim of growing brand awareness with the use of PR …

Endura has selected ECHOS Communications as its partner for North American PR services. The brand entered the North American market in 2007, was acquired by Pentland Brands in 2018 and moved its US warehouse and operations from Indiana into Pentland’s California Hub in Santa Barbara last year. “We have the …