Primal Europe has now launched its own B2B website for direct sales to industry retailers. Director James Smith said: “We have been trialling the site with a small number of retailers for about a year, however, we now feel that we are in a position to roll this out UK …
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Primal Europe has partnered with NRG4 Cycling to offer a custom cycling Limar helmet programme for clubs and teams across Europe. Primal Europe’s director James Smith said: “We are always looking for innovative ideas to ensure our riders are kitted out head to toe in the best kit. We could …
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In our latest series, we’re getting to grips with the brands that you deal with every day. The ‘Five minutes with’ series will present a company with five short, sharp and to-the-point questions about who they are and what they do. This week we’re joined by PRIMAL Europe director James …
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Primal Europe has partnered with IMBA Europe to offer a custom cycling apparel program for IMBA member organisations across Europe. Primal Europe will also contribute to IMBA Europe’s supporter program by providing IMBA branded merchandise. Proceeds of the program will be used to support IMBA’s programs and efforts to preserve …
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Primal has partnered with Wales’ largest sportive, which will take place on July 8. Cyclists will again take on the climbs up the Tumble and Caerphilly Mountain on the VELOTHON Wales 140KM course, but a pair of new shorter routes will also be on offer for cyclists of every ability …
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