Tag Archives: Primal Europe

Primal launches limited-edition jersey with Jeremiah’s Journey to support Plymouth children

Primal has launched a limited-edition cycling jersey to support the work of Jeremiah’s Journey in Plymouth. The brand will donate all profits from the sales of the jerseys to the charity. Since its launch in 2012, Primal has been a proud member of the Plymouth community; the terrible events of …

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BikeBiz’s guide to the latest in triathlon

This month, we take a look at the latest in triathlon from leading brands including Bont, Redshift, fizik, Argon 18, Gaerne, Goodyear, XLC, Vision Tech USA, Limar, USE, Selle Italia, Giro, DexShell, Rotor, Continental, Met, ABUS, Princeton CarbonWorks, Profile Design, Castelli and Primal

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Primal creates Manchester City licensed cycling jerseys

Primal Europe has secured an official Manchester City product license to create classic cycling jerseys based on two of the club’s ‘most iconic’ retro shirts. The jerseys will be available in a male and female fit with accompanying accessories. “We are very excited to become an official licensee of Manchester City,” …

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Primal’s James Smith joins Discount Sports Network as brand consultant

James Smith has joined Discount Sports Network as a brand consultant, to raise its profile and increase its network of brands. Discount Sports Network’s founder and CEO David Birch said: “James and Primal Europe was one of the first brands to join the network, offering a discount to our members …

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Primal partners with Sustrans to launch climate change collection

Primal Europe and Sustrans have launched a climate change collection. The striped design was created by Ed Hawkins, Professor of Climate Science at Reading University. Each coloured stripe reflects a year in temperature across the globe from 1850-2019, with the red areas indicating recent dramatic changes to the climate. Primal …

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